I struggle to reach for the
generic acetaminophen Pain Reliever on the grocery
shelf. The price tag shows a full 30% cheaper than the name-brand, and barring a few
filler ingredients, its recipe list is exactly the same; yet, inevitably, what
ends up in my shopping cart is
Extra Strength Tylenol. For that matter, there’s Creamy Jif Peanut Butter, Unsalted Land of Lakes Butter, Silk Soy Milk, and Tostedos Tortilla Scoop Chips. With food, I enjoy my brands, which according to recent
psychological analysis